While attending DeAnza College I was tasked with designing and branding the packaging for a bottle. I choose a perfume bottle. I started with a problem that I had felt many times - perfume is often over priced more them I want to pay. Perfume can also seem “above” me, showcasing complicated or overwhelming titles or imagrey. I wanted this brand AMOR, would be affordable, approachable, and still provide an enjoyable and memorable scent. This perfume would be for any gender, and designed to compliment anyones bed side table or dresser.

For the branding I choose a straight-forward text for a no-nonsense aproach to the logo. I choosed to place the logo to be wrapped around the side of the box. I wanted to imply that all sides of the box (sides, front, and back) are connected. I included a black strip on the side of the box. The slogan “perfume for all” highlights the corner of the left hand side of the box.